ABA provider in Virginia
Paying a large agency in our field $4,000 a month for SEO and Meta ads. Cost per lead was over $100.
What we found
Not one backlink. Pages cannibalizing each other with top-of-funnel blog posts that AI Overviews would have answered anyway. Meta ads left running on Audience Network and Threads, pulling bot traffic that never converts, with creative that looked like it took ChatGPT five seconds.
What we did
In the first week we shut off every Meta campaign, filmed five new creatives with a real actor, and relaunched under a new pixel with clean data. SMS verification sent real humans back to the pixel, so Facebook stopped sending bots. On SEO, we removed about half the pages the old agency made, merged the rest into pillar and service pages, and built backlinks through our relationships with vendors and ABA clinics.
After a month, SEO was bringing in a consistent flow of leads every week.